The Importance of HTTPS

by | Feb 8, 2017 | Featured, General, Linux, Security, WordPress

HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the site.

(HTTPS) is the secure version of HTTP, it secures it’s connections by using SSL/TLS Certificates. All large and popular websites use HTTPS, if you look at your navigation bar above you’ll notice a padlock. This means any data you transmit to the website will be secure. Encryption of data while transferring it over the internet goes a long way in keeping your information secured on the internet. For example, when you enter your Facebook password, when you use your credit card information to purchase something online, or when you use online banking, all that precious information you wouldn’t want others to know is now protected with encryption. Your internet transactions will be safe even if you are in a public Wi-Fi network.

If you have a website, especially one with e-commerce, SSL is a must. Not only does it help keep your customer’s information safe, having SSL on your website keeps their mind at ease as well because it also provides authentication. You want to make sure whatever you are sending over the internet is going to the right server. In August of 2016, Google officially announced that switching your website over to HTTPS will give you a minor ranking boost, and since January 2017 began to label websites that do not have SSL as “Not secure.” Google seems committed to enforce HTTPS regardless of the content.

Google has even provided the following tips for best practices when switching to HTTPS:

  • Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
  • Use 2048-bit key certificates
  • Use relative URLs for resources that reside on the same secure domain
  • Use protocol relative URLs for all other domains
  • Check out our site move article for more guidelines on how to change your website’s address
  • Don’t block your HTTPS site from crawling using robots.txt
  • Allow indexing of your pages by search engines where possible. Avoid the no index robots meta tag.
  • Google has also updated Google Webmaster Tools to better handle HTTPS sites and the reporting on them.
  • Track your HTTP to HTTPS migration carefully in your analytics software and within Google Webmaster Tools.

In conclusion, switching over to HTTPS is not only good for security but also for your website SEO strategy. So, here at ColorBlogs, we’ve decided to remove the hassle and we’re including SSL encryption FREE! That’s right, we’re offering free SSL certificates with all of our PRO sites. Thanks to Let’s Encrypt,  you can get world-class hosting and encryption all for an affordable price!